Featuring crisp B&W images and with a minimal monotone voice-over, Cole records the cross-Sahara journey that, 11 months and 8 dead camels later, earned him a place in the Guinness Book of Records. This ‘achievement’ was not what drove him to it. Rather, it was his obsessive need to conquer death that made him put himself in the way of death. Though a linear journey, there is nothing conventionally linear about, nor much movement in, this haunting film. Typically obsessed, in 2000, he set off again. His body was found 70km from Timbuktu. Reluctant to die, Cole instructed that his remains be conserved at the Cryonics Institute in Detroit waiting, technology permitting, his rebirth.